Saturday, February 18, 2012

| M | For Manifesto


It is the start of 2012 and another fashion week, or rather fashion month, is upon us. We thought we would highlight our manifesto daily and alphabetically with some definitions through acronyms. Today, we continue with M.








Slow and Steady Wins the Race is a conceptual clothing and accessory line that reinterprets the classical everyday wardrobe. It is built on the belief that high design can be, and should be, accessible to all.

Slow and Steady Wins the Race asks: What do we wear, why do we wear it, and how can we create new classics that are timely and timeless, unique yet universal? The work is a logical dissection of fashion, an investigation into the basic elements of what we wear, and a considered response to the hyper-consumerist pace of fashion.

The intention is to push and produce interesting and significant pieces from the simplest fabrics and materials with a focus on the fundamental characteristics of clothing design while contributing a commentary on the anthropology of fashion.

The oeuvre serves as a living archive. Each piece, from the earliest to the most current, is still available today as a testament that good design is always relevant.

Each perennial collection originates from a sartorial category and introduces a fresh set of styles delivered at a regulated pace year-round. This accelerated pace goes against the usual seasonal schedule as a commentary on modern fashion’s temporal nature. This philosophy behind Slow and Steady Wins the Race breaks the rule that fashion must constantly change. The work is seasonless and proves that good design elicits both an intellectual and emotional response that is ageless, cross-cultural — boundless.