| BLACK | for A/W12 "People can have the Model T in any colour, so long as it's black. " -Henry FORD

For this season's Slow and Steady Wins the Race fashion week "concept", we issued a brief newspaper on the subject of BLACK. As the most basic, universally thought of element in fashion, we thought we would introduce our curtorial collection (and some new secret items) through the format of daily newspaper. In addition to delivering it direct to press and other readers, we will have it circulated around like a regular, free daily publication.


Find it the start of the work week, Monday February 13, handed out at choice subway stops , and stacked at key locations such as Creatures of Comfort on Mulberry Street and Project N8 at the Ace Hotel. Or simply have a quick read of it with your morning coffee at The Smile at Bond Street.


Stay tuned for more discussion and observations on this fascinating color. 



Happy reading from us to you.