Paris Fashion Week : Bonne Soirée General Idea

Our last day in Paris, we had the day off and made the General Idea Retrospective at the Musée d'Arte Moderne our number one priority.

It is a reminder of a landmark body of work ahead of its time. A Canadian collective formed by AA Bronson, Felix Partz, and Jorge Zontal that ran from 1969 to 1994. The reason for the name "freed them from the tyranny of the myth of the individual genius.

Authorship and authenticity.

This is what we believe in.