Wednesday, November 24, 2010



Elastic Youth: Interpreting the Scrunchie Presented by DIS

In Interpreting the Scrunchie, David Riley offered an in-depth analysis of the controversial hair accessory. Drawing on patent documents, fashion theory, and examples from pop culture, he traced its history from mass marketed phenomenon to object of derision among the fashion elite. Along the way this lecture will addressed a number of questions: How did the scrunchie acquire its meaning? Why did this symbol of youth culture fall out of favor? And most important, how can it be reclaimed by the next generation of scrunchie enthusiasts?

David Riley is an artist and musician living in NYC, known for his involvement with the band Mirror Mirror and the collaborative group The Society for the Advancement of Inflammatory Consciousness. He has exhibited and/or performed at The Kitchen, Momenta, John Connelly Presents, Klaus von Nichtssagend, Andrew Edlin, Audio Visual Arts (AVA) and Index Art Center, as well as venues around the USA and Europe.

DIS Magazine is a fashion, art and commerce publication that seeks to expand creative economies. Beyond reporting the popular surfaces of culture, DIS materializes and projects contemporary identity poetics and politics. DIS is currently available in digital form at DIS is, collectively: Lauren Boyle, Solomon Chase, S. Adrian Massey III, Marco Roso, Patrik Sandberg, Nicholas Scholl, and David Toro.

Interpreting the Scrunchie by David Riley was the first in a series of lectures organized by DIS Magazine.
For audience footage from the event click here